A new management team often brings new management methods. Recently, a new term, POC, started appearing in Workingbear’s new product development meetings. POC stands for Proof of Concept, which simply means verifying whether a concept or idea is technically feasible.
In simple terms, the main purpose of a POC is to validate whether engineers’ concepts, theories, or innovative ideas can actually be implemented. During new product development—especially for completely new or breakthrough products—it is essential to confirm that the core concept is feasible before the entire development team moves forward. Otherwise, a company may spend a significant amount of time and money completing a product design only to discover later that the idea cannot be manufactured or the technology does not work as expected.
