
Many component suppliers work extremely hard to get into certain companies as approved suppliers. Playing the “pretty salesperson card” is a common tactic—while engineers may appreciate it, most of the time it still doesn’t open the door. So where does the problem really lie? And how should sales actually approach this? This article looks at the topic of becoming a 2nd-source supplier purely from an engineer’s point of view. In reality, things can be even more complicated.




