
For many people, the first time they hear the term NPI, it feels a bit confusing. NPI stands for New Product Introduction, but just reading the name doesn’t make it much clearer. Is it some kind of sales role that introduces new products to customers? Not at all!
In reality, NPI is a bridge between the manufacturing plant and the R&D department. The core responsibility is to take a product designed by R&D and “introduce” or more accurately, drive it into mass production at the assembly factory.




